Start with your scope
If a free extension solves the problem, keep it. Consider a separate application when you want filtering across supported browsers and apps.
Windows guide →Mac guide →
Four tools.
Different jobs.
Start with the least complicated option that solves your problem. Paying for a VPN does not automatically give you the same filtering as an ad blocker application.
| Approach | Best starting point for | Important limitation | Payment |
|---|---|---|---|
| Browser extension | Ads and page elements in one browser | Does not filter other applications; browser APIs impose limits | Free options available |
| AdGuard application | Broader filtering on supported platforms | Capabilities differ on Windows, Mac, Android and iOS; permissions may be needed | Paid features; free options or trials vary by platform |
| DNS filtering | Blocking selected domains across devices or a home network | Cannot reliably distinguish YouTube video ads from video content | Free public DNS; paid private DNS adds controls |
| VPN | Routing traffic through another location | Not a substitute for browser content filtering | Free tiers or paid subscriptions |
Mac guide →
Check platform limits
Android, iOS and Android TV have different filtering approaches. Never assume that a feature on Windows works identically on your phone or TV.
Android guide →iPhone & iPad guide →
Android TV guide →
Personal, Family or no subscription?
AdGuard offers Personal licenses for 3 devices and Family licenses for 9 devices, with annual and lifetime options. Check supported devices and the current full price before buying. A lifetime license is a one-time purchase, not an annual subscription.
Download and evaluate the application first. A paid license must then be activated in the application. AdGuard VPN and AdGuard Ad Blocker are separate products. Paid AdGuard VPN currently includes DNS Personal, so check your existing subscription before buying DNS separately.
Sources and review
Reviewed 3 November 2026 against vendor documentation. This guide is a comparison of documented capabilities, not a laboratory performance benchmark.